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The People Gardener Podcast with Rhonda Delaney
The People Gardener Podcast with Rhonda Delaney
Mastering Leadership: Transformative Communication Strategies from Tamsyn Webster's 'Say What They Can't Unhear'
Uncover the secrets to mastering leadership with powerful messaging as we explore Tamsyn Webster's transformative book, "Say What They Can't Unhear." What if your words could be the catalyst for change that people simply can't ignore? Join us as we break down the nine principles that redefine how leaders can communicate change effectively. From the dual nature of change as both action and reaction, to the profound impact of identity on influencing others, these insights are invaluable for crafting messages that resonate deeply. I'll share my own journey of connecting with small business owners, highlighting the ongoing challenge of securing genuine buy-in and commitment.
As we conclude this insightful episode, I'll guide you on how to stay connected and take your leadership skills to the next level. Sign up via my website to receive updates on people, gardening, and leadership topics directly in your inbox. Don't forget to check out the Raving Fans Society app for exclusive content that can transform your leadership approach. Whether you choose the complimentary membership for a sneak peek or dive into the full experience with our $49 monthly plan, you'll gain access to an extensive library of teaching materials, monthly group coaching sessions, and insights from guest speakers. Prepare to elevate your leadership game and embrace change like never before.
Tamsen Webster's COMPACT CASE free download
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Well, hey there, welcome to the People Gardener podcast. I'm Rhonda Delaney, your host, also known as the People Gardener, thrilled to put this podcast together to help small business owners, new business owners, frustrated business owners and aspiring leaders, whether they're inside business or outside. Each week, we bring you some actionable steps so that you can actually improve your skill as a leader. That's what we're about. We're here to help you become a better leader by giving you access to lots of different perspectives. By giving you access to lots of different perspectives. The guests are varied. We're thrilled to have them. Get out your pen, get out your paper and be ready to learn Every single episode. You're going to be able to take something away that you can implement. Are you ready? Let's get to work. Hey there, welcome back to the People Gardener podcast. Happy to have you here this week.
Speaker 1:Lots of excitement and change in the US. Tuesday was the presidential election. We've had the World Series. There's been all sorts of things that have happened. Changes have come in. All of those things. That's what's been on my mind this week.
Speaker 1:I just started reading a book and it's Say what they Can't Unhear. Interesting lady. She's Damson Webster is her name. She's been 25 years in the psychology of messaging and most of the time, just from the little bit that I've read is in helping sustain change change for long term, getting significant buy-in from people in the change process that you're wanting to institute. Change is difficult for all of us humans, and I include myself in that. Sometimes, you know, some things are easier to make the changes than others. I was intrigued with this book because of the challenge that I've had in the last oh number of years of saying things in a way that resonate with the small business owner that I'm here to help, helping them to see themselves, and then also see how changing certain things could benefit them, both in their life, with the the time in their business and with their finances and I continue to struggle with that. So this isn't an easy thing. This isn't a get quick results type of thing. It requires a lot of consideration, a lot of trial and error. But what intrigued me about this book is that she has nine principles that just even the principles themselves are thought-provoking. So I'm going to read those nine principles and even if you stopped listening or watching after that and considered each of them, you might find yourself already finding ways how you can tweak and change your messaging, seeing things from a different perspective.
Speaker 1:Number one is change isn't just an action, it's a reaction. Every decision has a story. Principles set patterns. Identity is the greatest influencer.
Speaker 1:The deepest beliefs are the hardest to shift, and I'm sticking my hand up there because, absolutely, I've been going through some deconstruction myself in areas of my life and, yeah, it is a challenge to actually get to the core belief and then actually to just deconstruct it. Okay, why do you believe that that absolutely is a big one when you've got people in your world, in your business, from all walks of life, all experiences, all nationalities, all different, religious, political, I mean, there's just so many beliefs that can be involved, so that one was a big one. Then it's pain is the enemy of long-term change. When two truths fight, only one wins. You can't want it more than they do. This one was just like wow, never thought of this before. There's no such thing as believer's remorse, buyer's remorse, absolutely no such thing as believers remorse. That goes into the psychology of the message and presenting information in a way that they can believe it and they're invested in it and they see the benefit to themselves, to the organization, to yeah. So anyway, those were really good food for thought for me Just those. So, as I say, I'm just getting started reading this.
Speaker 1:I went to her website Tamsyn Webster's website and she has a a what's known in the service online service industry as a freebie or a lead magnet, and it's called the compact case. I'm going to put the link in the notes below. If you're on my email list, rhonda at Rhonda Delaneycom, you can sign up there for the email. Rhonda at RhondaDelaneycom, you can sign up there for the email. I included the link in the email this week. So if you haven't clicked on that, go ahead and do that.
Speaker 1:But it's interesting because she gives us a really clear, simple process of getting your messaging right. There's four components to the message. Because we believe and we also believe to get blah, blah, blah, blah, blah blah we believe we need to blah blah, blah right. That is the structure of the messaging that she's encouraging. So the first one is to write down an inarguable principle or belief that supports your change. An example the less time we spend searching for information, the more time we have to put that information to use in our work. So once you've drafted that principle, then she has a list of questions and every single response to that question must be a yes, or that statement that you made needs work. Then we repeat step one with a second inarguable principle that supports your change Again going and asking these list of questions here. I really encourage you to download this. It's been fascinating to go through.
Speaker 1:Then the third step is to write down the most irresistible outcome of your change. So in this instance she's saying we hit our targets this quarter. But again, you have to ask those questions and you must get a yes answer to each of them. For this one, let's say, does it articulate a single and specific outcome? Is it something your ideal audience actively and knowingly wants, which is your employees? Is that something that they want? Is it phrased in a way that captures the most urgent or important version of the outcome? Will change legitimately deliver this outcome? So when you're able to answer all of those yes, yes, yes, then you have a great statement, great sentence there.
Speaker 1:And then the fourth one is you write down the change in thinking or behavior that you're asking your audience to consider. Okay, example that she uses here is experiment with a collaborative work model. Does it start with a verb, in this case collaborate? Would your audience agree that the change is a logical conclusion of the principles from your first two sentences? Guys, this is so easy. Excuse me, that's not easy Meaning it's step by step. You can plug in what it is that you're thinking what changes do you want to make? What do you believe needs to happen so that your team can grow, you can grow, the company can grow, so that you can advance a process or a procedure? Go in and download this and start working out this messaging that is going to help you get where it is that you want to go.
Speaker 1:I love finding new thoughts, new ideas, new people that can help you in your business, but I love finding experts in other little things that can help you get where you need to go, and this Tamsyn Webster is definitely one that I would recommend. Get the book. Do this exercise. Say what they can't unhear. It's there, I believe it. It's part of who I am now. This is how we do it here. I hope this helps. I'd love to get some feedback, so feel free to shoot me an email or dm me on social media channels. Let's all really work at getting our messaging right so that we can make lasting and effective changes inside our business.
Speaker 1:That's it for this week. We'll talk to you next week. Well, thanks for joining me today. Just a quick reminder if you are not on my email list, go to my website, rondadelaneycom, and there's a place there that you can subscribe, keep you up to date on all things people, gardening and leadership. And also a reminder that the Raving Fans Society app is available on the Apple Store and the Google Store. I do have a free membership in there that you'll be able to access some of my material, and then there's also a paid membership, and right now it's $49 a month and you will receive access to all of my material, all of the teaching content, including a resource library that will really help you along, as well as group coaching every month and then quarterly bringing in guests that will talk on topics that pertain to small business owners and leadership. Thanks again for listening and we'll see you again next week.